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Publication Title | BUSINESS PLAN FOR PALM ECO-RESORT IN BAGAN, MYANMAR

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BUSINESS PLAN FOR PALM ECO-RESORT IN BAGAN, MYANMAR

Asst. Prof. Dr. William P. Wall, Ja Seng Lawt

Master of Business Administration in Management, School of Management, Shinawatra University, Bangkok, Thailand

ARTICLE INFO

Author: Ja Seng Lawt

Master of Business Administration in Management,

School of Management,

University,

Bangkok, Thailand Ahlawt.lahpai@gmail.com

EXECUTIVE SUMMARY

______________________________________

Since 2010, The Republic Union of Myanmar embraced democracy and opened up to the world. As a result, Myanmar had a high positive effect on the travel and tourist industry. Consequently, there was an increase number of diversified international tourists coming into the country, as a result the growth of domestic trips increased in 2011. Especially in states like Naypyidaw (New Capital), Yangon, Bagan and Mandalay as these are some of the most popular tourist destinations in Myanmar.

Conversely, at present there are only 34,834 hotel rooms in Myanmar (Tourism Statistics Report 2013, Ministry of Hotels and Tourism, Myanmar). Due to the increasing number of tourists and local travelers, hotel industries are facing the problem of shortage accommodations. At present there is not even a single Eco-Resort in Myanmar, Palm Eco-resort will be the first resort that will have minimal impact towards the environment. Our ‘Palm Eco-resort’ will offer accommodation in Bagan, for every

international and local customer who would love to bond up with nature and also see over 2,200 temples and pagodas that are from between the 11th and 13th centuries.

My business plan aims to fulfill the increasing demand for the high quality accommodations in Myanmar and intend to get profit through sustaining the environment. The Palm resort will be constructed closed to the riverbank of Irrawaddy. The resort will be located in the Bagan Archeological zone, Old Bagan with the main two floor environmental friendly building and a variety of cabins with lacquer wares and ecofriendly features. The hotel also plan to build a botanical garden that will have a variety of 500 trees and small water streams.

We assume the construction of this project to be completed within a year and the return of the capital within 3 years. The resort has been designed to have minimal impact on the local environment, minimize project cost, minimize the construction period, and maximize returns to investment.

1. INTRODUCTION

Palm Eco-Resort is a planned ecological practice resort that will be situated on a beautiful riverside in Bagan, Myanmar. It will be constructed on the banks of the river Irrawaddy and will be built on a 10 acres of landscaped (botanical) garden. Surrounding with wonderful pagodas, river and side seeing with the best hospitality and guests

Shinawatra

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