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Publication Title | A NEW TREND IN THE HOTEL INDUSTRY: ECOLODGES

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STUDIA UBB GEOGRAPHIA, LVIII, 1, 2013, pp. 85-92 (RECOMMENDED CITATION)

A NEW TREND IN THE HOTEL INDUSTRY: ECOLODGES

B. ERDEM1, N. TETİK2

ABSTRACT. – A New Trend in the Hotel Industry: Ecolodges. The change phenomenon is deeply affecting the business world as well as all other fields in social life. One of the fields being affected from the change is the tourism and hotel establishments, which are its basic components. Today, while tourism rapidly continues to develop all around the world, on the other hand, one can see that different hotel concepts are created in parallel to new travelling tendencies. In recent years, since the tendencies particularly for environmental friendly practices have gradually developed, an accommodation concept called “eco-hotels” or "ecolodge” or “green hotel” has occurred. In this study, the importance of ecolodges which are one of the newest trends in hotel industry, is being discussed. Today, ecolodges are one of the first choices for hotel investments in many destinations. In this study, the samples presented are quite interesting and it is anticipated that with its such aspect, it will be quite beneficial to hotel investors and hotel managers.

Keywords: changing, tourism, hotel establishments, environmental-friendship practices, ecolodges.

1. INTRODUCTION

A rapidly changing business environment, changing customer demands, and increasing competition has been a challenge for many of today’s hospitality companies (Cho et al., 2006). The gradual rising in the importance of tourism for countries’ economies have led to an increase in the number of tourism establishment nowadays, and strengthened the competition environment. As for all the establishments, one of the main reasons for the hotels is obviously to stay competitive as well. The way for that is to make the hotel more attractive than the competitors (Didin and Köroğlu, 2008). Ecolodges are accepted as one of the new trends in the hotel industry in recent years. An important part is that the travellers usually live in the industrialized metropolitan areas. Problems in big cities such as noise, environmental pollution, traffic and overpopulation are increasing the people’s longing for the nature. Ecolodges offer their environmentally aware customers a holiday alone with nature, and thus gain an important competitive advantage. Moreover, ecolodges adopt an environmental friendly approach and considerably serve for the sustainable tourism efforts.

1 "Balıkesir" University, The School of Tourism and Hotel Management, Çağış Campus, Balıkesir, Turkey, e-mail: berdem20@yahoo.com

2 "Balıkesir" University, The School of Tourism and Hotel Management, Çağış Campus, Balıkesir, Turkey, e-mail: ntetik80@yahoo.com

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