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Module 11: The Cruise Ship Sector
Types of Cruise Ships
Welcome to your second destination. Use the following resource article to learn about the main cruise line companies that are in operation today. Afterwards, close this article out and head back to
the ship. Enjoy!
The Big Three
Now that you know about the history of cruising and the different types of cruise ships, it is important to know about the companies who own and operate these vessels. Over the last decade the cruise industry has undergone a lot of change. This has been mainly due to a series of acquisitions and mergers. While there are many companies serving the cruise vacation market, competition is dominated by the "Big Three" cruise lines.
The Carnival Corporation, Royal Caribbean and Star Cruises are by far the most visible in the industry and enjoy a combined market share of over 85%. These three companies possess among them considerable purchasing power and their moves tend to determine the direction of the industry and the nature of the competition.
The Carnival Corporation
The Carnival Corporation is the largest cruise line company in the world and is now the owner of the following cruise line brands:
Ocean Village Cruises
Carnival Cruise Lines
Holland America Line (HAL)
Royal Caribbean International
Royal Caribbean International is the second largest cruise line company in the world and is owner of the following cruise line brands:
Royal Caribbean Cruises Celebrity Cruises
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