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Module 11: The Cruise Ship Sector

Destination #2

Types of Cruise Ships

Welcome to your second destination. Use the following resource article to learn about the main cruise line companies that are in operation today. Afterwards, close this article out and head back to

the ship. Enjoy!

The Big Three

Now that you know about the history of cruising and the different types of cruise ships, it is important to know about the companies who own and operate these vessels. Over the last decade the cruise industry has undergone a lot of change. This has been mainly due to a series of acquisitions and mergers. While there are many companies serving the cruise vacation market, competition is dominated by the "Big Three" cruise lines.

The Carnival Corporation, Royal Caribbean and Star Cruises are by far the most visible in the industry and enjoy a combined market share of over 85%. These three companies possess among them considerable purchasing power and their moves tend to determine the direction of the industry and the nature of the competition.

The Carnival Corporation

The Carnival Corporation is the largest cruise line company in the world and is now the owner of the following cruise line brands:

Ocean Village Cruises

Carnival Cruise Lines

Holland America Line (HAL)

Cunard Line

Seabourn Line

Costa Cruises

P&O Cruises

Princess Cruises

Windjammer/Barefoot Cruises

Royal Caribbean International

Royal Caribbean International is the second largest cruise line company in the world and is owner of the following cruise line brands:

Royal Caribbean Cruises Celebrity Cruises

Azamara

Pullmantur Cruises

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