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Publication Title | Maritime University of Szczecin The Mediterranean Sea Region the leader in the cruise ship tourism in Europe

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Scientific Journals

Maritime University of Szczecin

2013, 36(108) z. 2 pp. 80–88 ISSN 1733-8670

Zeszyty Naukowe

Akademia Morska w Szczecinie

2013, 36(108) z. 2 s. 80–88

The Mediterranean Sea Region – the leader in the cruise ship tourism in Europe

Joanna Kizielewicz

Gdynia Maritime University, Faculty Entrepreneurship and Quality Science 81-225 Gdynia, ul. Morska 81–87, e-mail: poczta@edustar.pl

Key words: cruise ship tourism, cruise passengers, the Mediterranean

Abstract

The main objective of the research is to assess the state of development of cruise ship tourism in the Mediter- ranean. The article also presents main homeports and ports of call and shows the most important cruise ship- owners in the Mediterranean. Moreover, there are analyzed available statistical data regarding cruise passen- gers in the Mediterranean and discussed a few examples of properly prepared port infrastructure for handling cruise ships on the example of ports in: Barcelona, Dubrovnik and Valleta (Malta). The research was realized using a method of desk research, a critical and comparative analysis of available statistical reports and publi- cations and also other scientific materials.

Introduction

“The total worldwide cruise industry is esti- mated at $36.2 billion (a 4.5% increase over 2012) with 20.9 million annualized passengers carried (a 3.3% increase over 2012)” [1]. According to the European Cruise Council (ECC) the industry related to cruise ship tourism generated in 2011 in Europe €36.7 billion in total output1 [2] and created 315,500 jobs (49% direct, 36% indirect and 15% induced) [2]. Moreover CLIA Travel Agent Survey includes the Mediterranean to the Top Destinations, just after Alaska and Caribbean” [3]. Cruise pas- sengers accounted for around 3% of all maritime passengers in the EU-27 but the Mediterranean Sea basin has a share approximately two thirds (66.5%) of all cruise passengers in the EU [4].

“The Mediterranean Sea is an inland sea sur- rounded by Asia, Europe and Africa. In the west, the sea is connected with the Atlantic Ocean by the Strait of Gibraltar. In the east, it is linked to the Red Sea and the Indian Ocean by Suez Canal, and the Black sea at the Dardenalles and the sea of Marma-

1 By definition, total output includes all intermediate inputs, taxes net of subsidies, net surplus (profits, net interest, dividends and other items) and employee compensation.

ra” [5]. The Mediterranean is a very valuable area for tourists, attracting hundreds of thousands of visitors from all over the world, i.e. the USA, Ja- pan, Chin, Germany, France and the Great Britain and the others. The tourist attractiveness of the Mediterranean is determined, first of all, by excel- lent weather conditions, because tourist season lasts on average from March to October, it means that it is longer about 2 or 3 months than in other regions of Europe. In the Mediterranean, there are a number of historical cities with a rich cultural heritage from the ancient times as: Minoan civilization2 and Mycenaean civilization3 or Ancient Rome. For this reason, the Mediterranean has a competitive ad- vantage over other tourist destinations of Europe.

“Cruise tourism can have particularly positive and immediate impacts on parts of Southern Europe which are particularly suffering from the economic downturn” [6]. In the Mediterranean, the port cities are well adapted for handling cruise ships, and some of them, such as e.g. Barcelona, support more than 2 million passengers annually. Local authori- ties of port cities and all relevant organizations in

2 one of the oldest civilization of the bronze age in the Mediterranean.

3 the oldest culture in Continental Greece on the Peloponnesos.

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Scientific Journals 36(108) z. 2

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