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Publication Title | Issues determining the development of cruise itineraries: A focus on the luxury market

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Issues determining the development of cruise itineraries: A focus on the luxury market

Ana Bartolome Greenwood and

Paul Barron *

School of Tourism and Leisure Management The University of Queensland

Ipswich Campus

11, Salisbury Road

Ipswich Queensland 4305

07-3381-1313

p.barron@uq.edu.au

* corresponding author

Abstract

While the cruise industry has been identified as an ever increasingly important aspect of the wider tourism industry, this sector remains relatively under researched. Cruises have shown strong year on year growth and, in 2004, was the holiday of choice for more than 12 million tourists. Challenges facing the industry are concerned with market segmentation and the development of new and exciting ports of call. This research focuses on one aspect of the luxury cruise industry: that of the development of cruise itineraries. Specifically, this research will identify the itinerary planning process in the luxury cruise industry, determine the main issues and challenges faced when developing itineraries and finally present an overview of the influences that might shape luxury cruise itinerary planning in the future.

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