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Publication Title | boot Dusseldorf as the superyacht Mecca All the market leaders on board

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boot Düsseldorf as the superyacht Mecca All the market leaders on board

Hall 6 fully booked

The sophisticated boot public can look forward to January next year: it is already becoming apparent in September that Hall 6 – which is devoted to superyachts – will be fully booked from 21. to 29. January 2017. “Hall 6 will be a dream come true for lovers of large yachts. All the market leaders will be on board and we will be able to present the boats to our visitors in a dazzling way”, reports boot Director Petros Michelidakis.

Shipyards like Azimut/Ferretti and Sanlorenzo from Italy, the British companies Princess and Sunseeker as well as the French suppliers Jeanneau/Préstige and Bénéteau/Monte Carlo are the top brands on the world market. They are taking advantage of boot 2017 to present their flagship yachts to the well-heeled Düsseldorf public in Hall 6. Project Manager Arne von Heimendahl explains: “It is a tremendous success for us as boot organisers that Sanlorenzo will also be coming to Düsseldorf with a yacht again for the first time in years.” The long-established Italian company Sanlorenzo, which has been building its yachts in Liguria since 1958, will be exhibiting an SL 78 (almost 24 metres long) at boot 2017.

60 superyachts in total will be transforming Hall 6 into a hotbed of luxury, consisting as they do of the crème de la crème of the current boat market. In many cases, it is no easy assignment for exhibitors, trade fair organisers and transport companies, because extremely detailed plans need to be made in advance to move the boats to Düsseldorf in time for boot. Many of the yachts cannot be transported on land; use is instead made of the location of the exhibition site right next to the River Rhine – one of the most important waterways in Europe – to transport the yachts to Düsseldorf by river. Up to five boats are even loaded onto a pontoon in Rotterdam for the trip. Once they have arrived in Düsseldorf, the yachts are taken to the hall directly from the pontoon on a transporter. A very special ship’s crane is waiting in Düsseldorf for the boats that travel on the Rhine: “Big Willi” has been in untiring operation for boot since 1980. It carefully lifts the yachts out of the water and places them on the heavy-

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